KonMari tidying and behavior change · Amman
Make room for the life you picture.
Drawing on 20 years of experience in Social Behavior Change, I guide you through a definitive tidying festival that resets not just your physical space, but your daily habits and mindset.
The name
Why loof
Loof, Arum palaestinum, is the plant of my hometown. Handled carelessly, it harms. Prepared with patience and care, it nourishes. I think tidying works the same way: the things you own can weigh on you, or give you energy back.
The same thing can weigh on you or nourish you. The difference is care.
How it works
One journey, in order
As with any lasting behavior change, order matters. Each step opens the next, and we never jump to storage before the letting go is done.
Step 1
Visualize
Picture your ideal life, then ask why you want it. We start with the mindset, before touching a single thing.
Step 2
Tidy by category
One-to-one sessions through five categories, always in this order. You hold each item and keep what feels right.
- 1 Clothes
- 2 Books
- 3 Papers
- 4 Komono
- 5 Sentimental
Step 3
Store
Only after all discarding is done do we find a place for everything, using what your home already has.
Beyond the home
Workspaces and teams
Executive workspace optimization for your own desk and digital files, and workshops that bring the same approach to whole teams and organizations.
Principles
Five ideas I work by
Mindset before method
We start from the life you want, then the steps.
Trust your instincts
Hold each thing and notice how you feel. You decide what stays. I guide.
Let go with gratitude
Thank each thing for what it gave you, then let it go gently.
A festival, not a chore
We tidy once, thoroughly, with a clear beginning and an end worth marking.
Sustainable habits
The goal isn’t a clean room for a week, but a lasting shift in how you live with your space, rooted in the psychology of behavior change.
Services
Where would you like to start?
Four ways to work together, from your home to your desk and your team.
1:1 · Five sessions · 15 hours
The Home Tidying Festival
Five guided 1:1 sessions (15 hours) through your home in the KonMari category order, with storage only after all discarding is done.
1:1 · Office or home studio
Executive Workspace Optimization
Your desk and your digital environment, reorganized around what your work means to you, for less friction and more focus.
Teams and organizations · Group sessions
Corporate Workshops & Capacity Building
Interactive group training for teams and organizations on shared digital clutter, shared workspaces and reducing burnout.
1:1 · Discovery or Targeted Reset
Habit & Mindset Coaching
A flexible 1:1 Discovery session or Targeted Reset to clear mental roadblocks, map your habits and plan your next steps.
Ready when you are.
Most journeys begin with a Discovery session about your home, your habits and the life you want.